Marks are awarded for innovation in a number of areas of your business, not just the business idea:

  • The level of innovation in the methods you used for coming up with your business idea e.g. brainstorming, identifying a problem and finding a solution etc…
  • The level of innovation of your product or service
  • Innovative methods used for marketing or selling of your product or service

In addition marks are awarded for product or service research & development.