Marks are awarded for both your market research and your marketing plan.

Market research:

  • Any research you carry out to find out if there is a market for your product or service
  • E.g.  questionnaires and surveys

Marketing plan:

  • Have a clearly defined marketing plan
  • Outline how you have adapted your marketing plan to more closely meet your customers’ needs i.e. how did you adapt your marketing plan once you got the results of your market research?