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| FAMOUS MARKETING MISTAKES
Find out how some of the world’s most well-known companies like Euro Disney & Gateway Computers have made some very costly and disastrous marketing mistakes.
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One of the first things your team should do is to assign the responsibility of marketing to one team member. It is this person’s job to find interesting, eye-catching ways of telling your target customers about your products.
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| WRITE YOUR MARKETING PLAN
Now that you understand a bit more about the 5Ps of marketing, it’s time to write your Marketing Plan. Use our handy Marketing Plan Template as a guide. | |
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THINKING OUTSIDE THE BOX! When it comes to getting your message out there – try to be as innovative as possible and think outside the box. As well as traditional means of publicity such as posters, flyers etc… try some of the following:
- Set up a Bebo, My Space or Facebook webpage
- Set up a blog for your business
- Why not be a walking advertisement and print your product details on your t-shirts?
- Give out some free samples or offer your product as a prize in a charity raffle?
- Carry out a product demonstration or tasting
- Another good tip is to ask your customers for good ways of promoting your product to them.
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Module Library
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Missed a module or need to re-cap?
No problem – you will have access to all the modules right here in the module library.
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Student Toolbox
