The key to any successful business is to understand what it is that your customers want and giving this to them in a way that is profitable for you.

Many entrepreneurs make the mistake early on of thinking that they know what their customers want without ever asking them. This can result in some very expensive mistakes later on.

In order to find out what exactly it is that your customers want you must undertake a process called ‘Market Research’. This module will give you a basic understanding of the concept of market research, its various uses and provide guidance on how you can design your own market research questionnaire for your mini-company.