Current Module

Famous marketing mistakes and success stories

Case Study 1: Euro Disney
Case Study 2: Gateway Computers
Case Study 3: Ryanair

Did You Know???

The company behind the Ryanair.com website was set up by a secondary school student?

Find out how John Beckett won his first contract worth 20,000 euro when he was still at school!

Module Library

1. Do you have what it takes?

2. The Big Business Idea

8: Finance & book keeping

9: What did you learn?

10: Getting Ready For Judging


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You can say the right thing about a product and nobody will listen. You’ve got to say it in a way that people will feel it in their gut. Because if they don’t feel it nothing will happen. - William Bernbach