About this Module

One of the key factors that makes some businesses successful and some not is simply the business idea itself. The more unique and innovative your business idea, the better your chances are of succeeding.

This first module is designed to help you understand exactly what innovation is. Through a series of exercises you’ll discover different ways of coming up with unique and innovative business ideas for the competition that will wow the judges.


20% of the overall marks in the competition go for Innovation and there is also a special prize for the most innovative project at the finals.

Keep asking yourselves the question – is our idea different or unique in any way than what is already out there? Will the judges have seen this idea before? If they have – is there anything different about how we are doing it?