Starting

Getting started!

One of the first things your team should do is to assign the responsibility of marketing to one team member. It is this person’s job to find interesting, eye-catching ways of telling your target customers about your products.

Write Your Marketing Plan

Now that you understand a bit more about the 5Ps of marketing, it’s time to write your Marketing Plan. Use our handy Marketing Plan Template as a guide

Thinking Outside the Box!

When it comes to getting your message out there – try to be as innovative as possible and think outside the box. As well as traditional means of publicity such as posters, flyers etc… try some of the following:

  • Set up a Facebook,  Twitter or Vine account
  • Set up a blog for your business
  • Why not be a walking advertisement and print your product details on your t-shirts?
  • Give out some free samples or offer your product as a prize in a charity raffle?
  • Carry out a product demonstration or tasting
  • Another good tip is to ask your customers for good ways of promoting your product to them.