The marketing mix or the 5 Ps of marketing are:
- Product: your product or service
- Price: the price you will charge
- Place: where you will sell your product / service
- Promotion: how you will promote your product / service to potential customers
- Packaging: your product packaging
Just like a cake, your marketing plan should be made up of different ingredients. For example, just as all cakes contain ingredients such as eggs, flour, milk, sugar – your marketing plan should contain all of your 5 Ps.