What is the ‘Marketing Mix?

The marketing mix or the 5 Ps of marketing are:

  1. Product: your product or service
  2. Price: the price you will charge
  3. Place: where you will sell your product / service
  4. Promotion: how you will promote your product / service to potential customers
  5. Packaging: your product packaging

Just like a cake, your marketing plan should be made up of different ingredients. For example, just as all cakes contain ingredients such as eggs, flour, milk, sugar – your marketing plan should contain all of your 5 Ps.