1. Keep it simple:
- A good display stand gets your message across well without being overly elaborate or busy.
- Make sure you don’t have so much going on that the judges find it difficult to focus on one thing.
- Don’t forget your branding – make sure all team members wear their name tag with your business name and logo on it.
2. Use a visual point:
- A visual point can work very well at your exhibition stand. For example, a PowerPoint presentation or a laptop with a video playing.
3. Create an interesting back-drop:
- For example use photos of your product, press clippings, make up posters containing important information such as the results of a survey or testimonials from satisfied customers.
4. Do a practical demonstration:
- Why not demonstrate how your product was made at your stand?
- You could also consider using a portfolio, e.g. a photo album with the background on the development of your product/ service – include success stories, testimonials, research and pictures.
5. Customise your stand:
- With color: e.g. if your logo is purple, stick with a purple theme at your stand.
- With movement: catch people’s eyes with something moving at your stand. It could be a video presentation, a live human presentation, something moving up and down, flashing or traveling lights. Whatever it is, it’s an interesting way to capture attention.
- With light: if you need to need to focus attention on a specific aspect of your stand, consider using extra lights. Remember though to check first with the competition organisers regarding your electrical needs.
- With sound: e.g. nature sounds such as birds, a rainforest, beach, mountain stream, etc. if your products are eco in nature.
- Sound can be a powerful way to draw people to your booth.
To stand back and take a look at your stand!
It is vital that you and your team do a trial run before the event to see how the stand will look and anticipate any problems before the event itself.