What is a business report?
The business report is a written document that basically tells the story of your student enterprise. Starting out with how you came up with your business idea, through choosing your team, making your product, marketing, managing the books and most importantly the lessons you learned. Reading your business report is the judges’ first introduction to your business.
Why do I need to write a business report?
There are many reasons for writing a business report as part of the SEA Programme, the most important of which include:
- To show the judges what your business is all about
- To focus on the lessons you learned while running your own business
- To develop your report writing skills
What should I include in my report?
Your business report should follow a standard structure and include the following elements:
- Executive summary
- Business structure
- Products / services
- Marketing / promotion
- Review / conclusion