This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this, people will keep coming back - John Ilhan
What is a questionnaire?
A questionnaire is one of the most widely used methods of primary market 
research.
A questionnaire is basically a series of pre-thought out questions that you ask either potential customers or competitors.
The answers to these questions can give you very valuable information for developing your product / service such as the price people are willing to pay.
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