FAMOUS MARKETING MISTAKES

Find out how some of the world’s most well-known companies like Euro Disney & Gateway Computers have made some very costly and disastrous marketing mistakes.

What is the ‘Marketing Mix?

The marketing mix or the 5 Ps of marketing are:

  1. Product: your product or service
  2. Price: the price you will charge
  3. Place: where you will sell your product / service
  4. Promotion: how you will promote your product / service to potential customers
  5. Packaging: your product packaging

Just like a cake, your marketing plan should be made up of different ingredients. For example, just as all cakes contain ingredients such as eggs, flour, milk, sugar – your marketing plan should contain all of your 5 Ps.

Module Library

1. Do you have what it takes?

2. The Big Business Idea

3. Your Team

4. Market Research

5. Production

6. Marketing

7. Costing & Pricing

8: Finance & book keeping

9: What did you learn?

10: Getting Ready For Judging

Missed a module or need to re-cap?
No problem – you will have access to all the modules right here in the module library.

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