SMART BUSINESS AWARD (SBA)
With thanks to Folens, publishers of Smart Business, the Smart Business Award (SBA) returns for 2023/24 with an EXCITING NEW ANGLE. We are setting second level students all over the country a SMART Marketing Challenge!!!
We want you to take an existing product and see how you can change it up to make it even better …. then we want you to create a Smart Marketing Mix for your new product!
THIS YEAR’S STUDENT CHALLENGE IS TO:
-RESEARCH the marketing mix of an existing product/service….. (Product/Price/Place/Promotion)……
-ADAPT the product…..
-CREATE a new marketing mix……
-REFLECT on what you have learned