One important thing to do before you press the ‘upload’ button …..

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One important thing to do before you press the ‘upload’ button …..

There’s no doubt about it, having a presence on social media is a wonderful way to create a buzz around your business which should lead to a boost in sales. But there are some very important things to consider in relation to images and music you use in your posts.   You are, of course, not allowed to use the logo, trademark or tagline belonging to any brand.

Supergroup ABBA sang “Thank you for the Music” but do you know who you need to thank for yours?  If you are posting on your social media accounts and using a backing track, you need to be careful which tracks you use. Did you know that 60% of Instagram stories are played with the sound on?  You don’t want to be saying “SOS,” and have to take down the posts into which you have put so much work.  Get it right from the start and instead, you will be saying “Money, Money, Money!” and you will be Dancing (Queen) all the way to the bank!

The use of copyrighted music in business accounts/videos on Instagram, TikTok, Facebook and YouTube is not allowed unless it’s your own creation or you have paid for the right to use it. Instagram automatically scans for copyrighted audio and can detect when music is being used without a license.

However, Tik Tok and Instagram have a catalogue of music which can be used.  Commercial music library tracks are available in the TikTok Sounds Library for all Business account users.

Facebook – In your posts, you can use music that you have the rights, permission or licence to use. It should be noted that Facebook is quite strict on this, and the account can be banned. Shorter clips of music are recommended. Facebook advises that creators can use its free Sounds Library, which includes a collection of copyright-free music clips and samples.

YouTube – If you want to legally use copyrighted music on YouTube, you’ll have to go out and get approval from the original creator in order to use it.

Things to bear in mind when selling online:

  • You can tag products in Instagram posts which can be linked to your website for purchase. If you are selling via your website, make sure it is a secure one.
  • It is possible to sell via Instagram and Facebook, but it is quite complicated to manage as your Facebook business page must be linked to Instagram – the two have to “talk to each other.”
  • Remember that the Customer is King and always make sure that you or one of your business partners ALWAYS concentrates on customer service as this is what will keep people coming back to purchase from you time and time again!

 

National Final 2022 – All the details!!!

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National Final 2022 – All the details!!!

WHERE: The Helix, DCU

WHEN: 18th May 2022

TIME: 9.30am to 4pn

Main Mini-Company Competition (Entry deadline 6th April 2022)

Entry Materials:

-Business Report (6 page + appendices) – SENIOR CATEGORY
-Business Poster – JUNIOR & INTERMEDIATE CATEGORIES
-2 minute pitch video – ALL CATEGORIES (Compulsory)
-Visual aids e.g. images, powerpoints etc.. (Optional for all categories)

• Judging will be based on these electronic submissions and the Top 5 teams in each category will be announced on 3rd May online via Live Broadcast and these teams will go forward to an in-person live Final at The Helix in Dublin on 18th May 2022. At the Live Final the students will be interviewed on stage in the Theatre at The Helix by a panel of judges and in front of a small audience. As part of this interview, students will be asked to play their pre-prepared ‘pitch video’.

• Pitch Video: The 15 finalist teams will have the opportunity to edit and improve on their 2-minute video pitch before the live event at The Helix on 18th May 2022. The pitch video will be played as part of their on-stage pitch for judges on the day and will be followed by a ‘Questions & Answers’ session. The final version of the pitch video should be submitted to the National Co-ordinator by 13th May 2022.

• Students will also be asked to showcase their product/service in a small ‘Product Demonstration Room’ at the event. A table will be provided in the room for each team to decorate as they wish to display their product.

• The various category winners i.e. ‘Best Business Report’, ‘Best Commercial Potential’ etc… arising out of the electronic judging will be announced during the live National Final event on 18th May & streamed online.

 

How to submit entries:

  • All files should be submitted by the relevant SEP Local Co-ordinator on behalf of the students. Submissions should be made in ONE ‘We Transfer’ to nationalcoordinator@studententerprise.ie by 6th April 2022.
  • National Final Entry Form will be available online from January 2022

 

Optional Competitions

My Entrepreneurial Journey Competition

  • County submission deadline: varies from county to county (check with your local SEP Co-ordinator)
  • National submission deadline: 6th April 2022
  • Submission format: We Transfer
  • Announcement winners 3rd May 2022

**********

Creative Business Idea Video Competition

  • Online submission deadline: 28th February 2022
  • National submission deadline: 6th April 2022
  • Submission format: Email
  • Announcement winners 3rd May 2022

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Social Media Awards

(Please note that these awards are open to all students that have taken part in SEP during the year, and not just national finalists)

  • National submission deadline: 6th April 2022
  • Submission format: Email
  • Announcement winners 3rd May 2022

**********

Note: The following 5 Optional Competition winners will be invited to Dublin to collect their prize in person on 18th May 2022:

1. My Entrepreneurial Journey (Junior winner)
2. My Entrepreneurial Journey (Intermediate winner)
3. Creative Business Idea Competition (Junior winner)
4. Creative Business Idea Competition (Senior winner)
5. Excellence in Social Media Award Winner

 

By Blog, Media

STUDENT ENTERPRISE PROGRAMME LAUNCHES FOR ITS 20TH YEAR

Over 300,000 students have benefitted from creating their own business since programme began

 

Ireland’s largest student enterprise programme was launched today in what is now its 20th year.  An initiative of the Local Enterprise Offices to encourage entrepreneurship in secondary schools, the Student Enterprise Programme has seen over 300,000 secondary school students take part since it first began.

 

Today’s launch of the 21/22 programme saw the introduction of this year’s Student Enterprise Programme ambassador, All Ireland winning Limerick hurler, Sean Finn.  Finn launched this year’s programme at Desmond College in Newcastle West, Limerick, a college that has had success in recent years at the Student Enterprise Programme.

 

Notable recent winners of the Student Enterprise Programme include “Coppercase” in May this year who took home the senior prize.  The antimicrobial casing for face masks was the brainchild of Matthew McVicar of Macartans College in Monaghan, who is son of Combilift founder Martin McVicar.  In 2020, a clever attachment for a milking parlour, Handy Hose, took the senior prize and they are now listed with Glanbia across the country, while Fenu Health who also participated in 2016 /17 are taking the equine world by storm with their gut health supplements.

 

The enterprise education initiative, funded by the Government of Ireland through Enterprise Ireland and delivered by the 31 Local Enterprise Offices in local authorities throughout the country, saw over 29,000 students from almost 500 secondary schools across the country take part in 2020 / 2021 with similar numbers expected to be involved this year.

 

The students will compete across three categories, Junior, Intermediate and Senior and judging takes place virtually via electronic submissions.  Each student enterprise is challenged with creating, setting up and running their own business, which must show sales of their service or product.

 

The programme also has two additional categories that students can enter.  These are the “Most Creative Business Idea” video competition for the Senior category and the “My Entrepreneurial Journey” category for the Junior and Intermediate categories.

 

Seán Finn, Student Enterprise Programme Ambassador and 2021 Hurling All-Ireland winner, said; “Without doubt the Student Enterprise Programme is one of the most beneficial things you can get involved in secondary school.  The business skills you can learn from business ideas and research to sales and marketing are tools you can use across your career and the ability to set up and run a business will always stand by you.  All the very best to the thousands of students who are starting their businesses across the country at the moment and I’m a bit biased so hopefully we might see the Student Enterprise Programme title coming to Limerick in May to sit alongside the Liam McCarthy.”

 

Michael Nevin, chair of the Education Enterprise Committee of the Local Enterprise Offices, said; “The Student Enterprise Programme continues to go from strength-to-strength year on year and the 20th year promises to be no different.  In recent years we have seen students react to create businesses that are solving real world problems, whether it be pandemic related or within sustainability and the green agenda.  Our students don’t want to just create a business, but a business that makes a difference in the world and it’s fantastic to see. We are looking forward to seeing what this year’s students have to offer.”

 

Earlier this year, the 2020/2021 Student Enterprise Programme National Final winners in the Senior category were Coppercase from Macartan’s College in Monaghan for their antimicrobial copper lined case for face masks.  The Intermediate category was won by T-Snappi from Summerhill College in Sligo, while Go Green Now from Salerno Secondary School in Galway took the Junior category award.

 

Since the Student Enterprise Programme began in 2003, over 300,000 students have taken part, learning key skills on how to create a business idea, start a business and grow a business.  The Student Enterprise Programme also has new range of online resources for 2021 / 2022 at www.StudentEnterprise.ie, which will feature regular blogs and houses a full range of Student Enterprise resources for students and teachers.

 

Ends

 

For further information:

Declan Lee – Enterprise Ireland – 087 695 7451 / Declan.Lee@enterprise-ireland.com

Ciara Jordan – Fuzion Communications – 086 868 4555 / Ciara@fuzion.ie

 

PREVIOUS STUDENT ENTERPRISE PROGRAMME WINNERS

2021

  • Junior – Go Green Now – Salerno Secondary School, Galway
  • Intermediate – T-Snappi – Summerhill College, Sligo
  • Senior – Coppercase – St. Macartan’s College, Monaghan

 

2020

  • Junior – Sofatop – Ballybay Community School, Monaghan
  • Intermediate – Aim It Board – Loreto College, Dublin City
  • Senior – Handy Hose – CBS Thurles, Tipperary

 

2019

  • Junior – Specrest – Educate Together, Portmarnock
  • Intermediate – Crios Mhadra – Presentation Secondary, Castleisland, Kerry
  • Senior – Smooth Remove – Boherbue Comprehensive, North Cork

 

2018

  • Junior – Complete Caman – Presentation Secondary School, CastleIsland, Kerry
  • Intermediate – Lift Arm Assist – CBS Kilkenny
  • Senior – Abbey Bread – Cistercian College, Roscrea, Offaly

 

2017

  • Junior – Daisy’s Pawesome Bowties – Our Lady’s Secondary School, Drogheda
  • Intermediate – Scott Engine Tables – Colaiste Chill Mhantain, Rathnew, Wicklow
  • Senior – ROC Protection – Clonkeen College, Blackrock, Dublin

 

What a Difference a Year Makes!!!

By Blog, Media

Just one year on from setting up his Student Enterprise, 17 year old Aaron Leonard has sure come a long way in just one year. Read his story from student to entrepreneur below …

OCEANERA

THE FUTURE OF SUSTAINABLE CLOTHING

Hi, my name is Aaron Leonard. I’m a 17-year-old student from Wexford. I began my entrepreneurial journey with the Student Enterprise Programme (SEP) last year. As a result of taking part, I have built a very successful sustainable business!

Back last November I launched my eco-friendly business called GoECO. It all started with dropshipping compostable phone cases under the name GoECO which was on the Late Late Show briefly last year. Dropshipping is when a customer places an order on your website and another company packages and ships the product directly to the customer and all you ever see is the profit! In hindsight this process seemed great, but quickly problems began to arise. Customers were complaining of delayed shipping times of 3-4 weeks. Quality problems with the design prints on the back of the cases which I had to replace out of my profits! This lead to another problem we were only making 20% on a 30EUR product, with these problems I knew I needed a drastic change or the business would fizzle out! Then in January, with profits that we built up I began to stock phone cases in my bedroom.

We were in the height of lockdown and I, unfortunately, got Covid!!! I remember creating the website in bed at 3 am in quarantine. I started then making TikTok videos, with many going viral, and the orders began to flow in. I quickly ran out of space in my bedroom and took over the whole house at the same time expanding our product range into bamboo fibre lunch boxes and travel cups.

In March 2021 I decided to get into Organic clothing that is fair trade as we don’t agree with the exploitation of workers. All our clothing is made on a wind farm. From there I decided to change the business name to OCEANERA which means “The time of the Ocean” which we are living in now with all the plastic pollution and the climate crisis. At Oceanera we are devoted to reducing the plastic waste that ends up in our oceans. That’s why we now have a range of organic clothing, plastic-free products and all our packaging, is plastic free and compostable. In June we moved into our 1st office which in my spare time I renovated myself with the help of my Dad, I would work all day on the business and at night paint walls and sweep the floors!!!

Now back at school, it’s my first time ever running the business as well as trying to manage 5th year. It isn’t easy, having a schedule and sticking to it really makes the difference! On October 1st we launched our new clothing collection with many custom club deals happening. In the past few months, the business/brand really took off with over 16,500 followers on TikTok.

My message to upcoming SEP participants.:

From day one it’s important to build the business around something you are truly passionate about, because that is what will get you through the tough days, when sales are slow or when everything seems to go wrong. I personally never liked the term ‘mini’ business it already puts an expectation as if it’s not going to be anything big. I always, from day one, thought about my business as a long term project that will hopefully turn into my future career! One thing about my generation is we are not afraid to say what’s wrong with the way things are done and you have all the ability in the world to create something truly remarkable!

More info on this exciting new Irish company is available at oceanera.ie

16-YEAR OLD ENTREPRENEUR ‘COPPER-FASTENS’ TOP STUDENT AWARD

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16-YEAR OLD ENTREPRENEUR ‘COPPER-FASTENS’ TOP STUDENT AWARD
IRELAND’S FINEST YOUNG STUDENT ENTREPRENEURS CELEBRATED AT NATIONAL FINALS IN VIRTUAL CEREMONY AT CROKE PARK

A Monaghan student who developed Coppercase, an antimicrobial copper case to store face masks, has taken the top prize at this year’s Student Enterprise Programme National Finals. Matthew McVicar, a 16-year-old student from St. Macartan’s College, supported by Local Enterprise Office (LEO) Monaghan, noticed the excessive amount of face masks being disposed of in his community and created a copper case to solve the problem. His product is now being sold in pharmacies in Ireland and the UK.

“Just three minutes in a CopperCase and your mask is free from Covid-19 and other viruses and bacteria,” Matthew McVicar of Coppercase explains. “Hundreds of studies have proven the antimicrobial effects of copper and Coppercase is one of only seven companies in Europe who have this authorisation to place copper on the market as a biocide,” the Student Enterprise Programme Senior National Winner went on to say.

The runners-up in the senior category were Amy’s Y2K Vintage Shop, from Lough Allen College, Drumkeeran, supported by LEO Leitrim. The young entrepreneur set up an online store sourcing and selling vintage clothes. Meanwhile, SZE Stories from St. Louis Secondary School, Dundalk, supported by LEO Louth, came third with their book aimed at addressing student issues such as bullying.

The Student Enterprise Programme National Finals were held virtually and broadcast live from Croke Park to hundreds of finalists, students and teachers across the country. The Local Enterprise Office initiative, supported by Enterprise Ireland and the local authorities, began in September with close to 30,000 students taking part.

The event was hosted by RTE’s Rick O’Shea and he was joined during the ceremony by An Tanaiste, Leo Varadkar and Student Enterprise Programme Ambassador, Derval O’Rourke, a three-time Olympian and entrepreneur with her health, fitness and wellbeing platform Derval.ie.

In the Intermediate Category, the first prize was taken by T-Snappi from Summerhill College supported by LEO Sligo. Their apron with snap on tea towel aims to address all sorts of kitchen mishaps. In second place were Tried and Tested from Scoil Mhuire, Ennistymon supported by LEO Clare with a local celebrity cookbook. Timpeall an Ti from Castleisland Community College, supported by LEO Kerry, came third in the Intermediate Category with an educational board game for learning Irish.

In the Junior Category, the top award went to Go Green Now from Salerno Secondary School, supported by LEO Galway. They created a ‘go green now’ pack which included a tree kit with Coillte-sourced high quality acorns. Second place went to Two Peas in a Pod from St. Mary’s Secondary School, New Ross, supported by LEO Wexford who created a card matching game to promote tourism. And finally, third place in the Junior Category went to Wreaths By Occasion from Moate Community School, supported by LEO Westmeath who use willow sticks from a local bog in their wreaths.

There were 72 student enterprises competing in what is Ireland’s largest entrepreneurship programme for second level students. The initiative, funded by the Government of Ireland through Enterprise Ireland and delivered by the 31 Local Enterprise Offices in local authorities throughout the country, saw 29,000 students from almost 500 secondary schools across the country take part.

An Tánaiste, Leo Varadkar, who took part in the ceremony, congratulated the students today; “Congratulations to not only the finalists being recognised here today, but to everyone who took part in the competition. To be a finalist in the Student Enterprise Programme is a fantastic achievement in normal times and its incredible given everything that’s happened this past year. Everyone who took part should be very proud of all that they have achieved. Special mention to their teachers, parents and all those who helped them along the way. The ability to create an idea, turn it into a business and to run that business is a skill that will be invaluable later in life. Ireland has a proud history of entrepreneurship and no doubt those here today will all go on to achieve great things. Government will back you every step of the way.”

Michael Nevin, chair of the Local Enterprise Office’s Enterprise Education Committee, said; “Year on year the Student Enterprise Programme continues to produce the very best of ingenuity and entrepreneurship amongst our secondary school students. It’s no surprise to see the challenges thrown up by the pandemic featuring in many of the businesses and the ongoing willingness for students to create businesses that not only sell services or products, but that help address ongoing issues in society. We see every year that the National Finals are not an end point for our student entrepreneurs, but a stepping stone on the next stage of their entrepreneurial journey. From our class of 20/21 we will see some business leaders and global entrepreneurs of the future emerge.”

The National Final students, who competed across three categories, Junior, Intermediate and Senior, saw judging take place virtually via electronic submissions. Each student enterprise was challenged with creating, setting up and running their own business, which must show sales of their service or product. The judging panel included business owners and representatives from enterprise agencies and associated bodies.

This year’s Programme also saw the inclusion of two optional competitions across the Junior, Intermediate and Senior categories. The first, “My Entrepreneurial Journey”, was run in the Junior and Intermediate cycle and open to any students involved in wider competition. It required them to map out the life of a successful entrepreneur and how that could be achieved. This year’s winners were Pro Games, Spectro Robotics, Our Lady’s Secondary School, Monaghan in the Junior Section and Mark’s Productions, Colaiste Eaman Ris, Kilkenny in the Intermediate section.

In the Senior category, there was a Covid-19 themed “Creative Business Idea” competition, which was open to all senior students taking part in the wider programme. In this competition, students could push their most innovative business ideas via a video pitch, without having to produce a product or service. The winners of this category were The Pocket Mask Cleaner, Colaiste Bhaile Chlair, Galway.

Last year, the 2019/2020 Student Enterprise Programme National Final winners in the Senior category were Handy Hose Holders from CBS Thurles in Tipperary for their practical milking parlour hose solution that has since been picked listed by Glanbia. The Intermediate category was won by Aim It Board from Loreto College in Dublin City, while Sofatop from Ballybay Community College in Monaghan took the Junior category award.

Since the Student Enterprise Programme began in 2003, over 250,000 students have taken part, learning key skills on how to create a business idea, start a business and grow a business. Full details of all this year’s 72 national finalists are available on the Student Enterprise Programme website at www.StudentEnterprise.ie

ENDS

For further information:
Suzanne Meade – Fuzion Communications – 086 413 3031 / suzanne@fuzion.ie
Ciara Jordan – Fuzion Communications – 086 868 4555 / ciara@fuzion.ie
Declan Lee – Enterprise Ireland – 087 695 7451 / Declan.Lee@enterprise-ireland.com
Sarah Bohan – Enterprise Ireland – 087 653 9936 / Sarah.Bohan@Enterprise-Ireland.com

 

FULL LIST OF 2021 WINNERS:

Junior Category 

1st:       Go Green Now, Salerno Secondary School, Galway

2nd:       Two Peas In A Pod, St. Mary’s Secondary School, New Ross, Wexford

3rd:       Wreaths By Occasion, Moate Community School, Westmeath

Best Commercial Potential: The Natural Bubble, Royal School, Cavan

Best COVID 19 Adaptability: Parcel Trust, Colaiste Eamon Ris, Callan, Kilkenny

Special Merit: Safety Studs, Presentation Secondary School, Castleisland, Kerry

Extra Special Merit for Excellence in Marketing:  

2 Peas In A Pod, St. Mary’s Secondary School, New Ross, Wexford


Intermediate Category 

1st:       T-Snappi, Summerhill College, Sligo  

2nd:       Tried & Tested, Scoil Mhuire, Ennistymon, Clare

3rd:       Timpeall an Ti, Castleisland Community College, Kerry

Best Commercial Potential: Handy Hooks, Ballymahon Vocational School, Longford

Best COVID 19 Adaptability: Covid Monster Comic, Lough Allen College, Drumkeeran, Leitrim

Special Merit (for Global Sustainability):    Bee Happy, Loreto Secondary School, Balbriggan, Dublin  

 

Senior Category 

1st:       Coppercase, St. Macartan’s College, Monaghan

2nd:       Amy’s Y2K Vintage Shop, Lough Allen College, Drumkeeran, Leitrim

3rd:       SZE Stories, St. Louis Secondary School, Dundalk

Best Commercial Potential: Irish Sea Mist, Bridgetown College, Wexford   

Best COVID 19 Adaptability: Easy Ex, St. Ciaran’s Community School, Kells

Special Merit: Zero Fog, Desmond College Newcastlewest, Limerick  

Special Merit: Cartai Feasa, Pobal Scoil Chorca Dhuibhne, Kerry

 

Social Media Awards 

Most Effective Social Media Campaign:      Oglo, St. Mary’s CBS, Portlaoise

Most Creative Use of Social Media: Wired Jewellery, Ratoath College, Meath

Most Interactive Business on Social Media:           Hook r’Strike, Colaiste na Toirbite, Bandon, Cork

The Natasha Lynch Commemorative Award for Excellence in Social Media:      Hology Photography, St. Brendan’s Community School, Birr, Offaly

 

Intellectual Property Awards 

Junior Category:        Reflecto Tags, Mount St. Michael Secondary Schook, Claremorris, Mayo

Intermediate: Timpeall an Ti, Castleisland Community College, Kerry

Senior Category:        Bootfresh, Ballinrobe Community School, Mayo

Special Merit Award:            Irish Sea Mist, Bridgetown College, Wexford

 

 

‘My Entrepreneurial Journey’ Award 2021

 

JUNIOR CATEGORY:

1st:       Pro Games, Spectro Robotics, Our Lady’s Secondary School, Monaghan  

2nd:       Magtran, Lough Allen College, Drumkeeran, Leitrim

3rd:       Hydromobile X, Mount St. Michael Secondary School, Claremorris, Mayo

 

INTERMEDIATE CATEGORY:

1st:       Mark’s Productions, Colaiste Eaman Ris, Kilkenny  

2nd:       Snap & Translate, Colaiste Mhuire, Ballymoate, Sligo 

3rd:       Multi-Card, St. Patrick’s Classical School, Navan, Meath

 

 

COVID-19 Creative Business Idea Video Award

 Special Merit (for Presentation & Pitching):          Counting After Covid, Loreto Secondary School, Kilkenny   

Overall Winner:         The Pocket Mask Cleaner, Colaiste Bhaile Chlair, Galway  

Not Long To Go Now!!!

By Blog, Media

Not Long To Go Now!!!

With just over 2 weeks to go to the highlight of the Student Enterprise Programme calendar, all roads lead to Croke Park once again – albeit virtually!!!

The 19th Annual SEP Final takes place on Friday 14th May at 2.30pm.

Full details available in our April 2021 newsletter here